Startup · Product · Brand
From a pitch deck to a product definition, with no safety net.
Honeybun was a SaaS idea for esports creators and communities: turn an audience into something that pays for itself. I co-founded it and took it from concept and pitch to brand, product definition and prototypes.
- idea to product definition
- 0 to 1idea to product definition
- brand and visual identity
- Fullbrand and visual identity
- creator and community monetisation
- Esportscreator and community monetisation
A monetisation platform for esports communities, built from zero
01
Role
Co-founder. I stayed up all night working on something that I loved.
- Market research
- Industry interviews
- Product concept and core feature definition
- UX/UI
- Developer collaboration and testing
- Content marketing and social media marketing
- User acquisition
02
Project
Honeybun is a one-stop solution that gives esports content creators of all sizes the opportunity to monetize their communities.
03
Phase 1: Esport Center
It started as Esport Center, an idea I researched down to a 200-page thesis. Two months of work brought in 700 leads with zero euros spent on advertising. The project did not secure the investment it needed, so it became the starting point of the next iteration instead of the end of the story.
04
Phase 2: the unnamed project
The idea evolved into a SaaS platform for esports creators.
- Market research
- Expert interviews
- Creator needs
- Community building
- Analytics
- Product development
- Beta feedback
05
Phase 3: Honeybun
The final product gave creators a set of tools built around how their communities already behaved.
- Events
- Prize pools
- Donations
- Charitable donations
- Community monetization
Takeaways
- 01
I created a SaaS.
- 02
I learned product management by actually building a product.
- 03
I learned that I can do more things than I thought.
- 04
I learned that failure is not necessarily the end of the story.
- 05
I discovered that I really do not like social media management.
Gallery
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